Norwich Nights Magazine – Future outline.
Since I launched the crowdfunding campaign to save the print version I thought it would be a good time to write the outline of where I would like the magazine to go what are the plans for the future of the magazine. Firstly it was never my intention to produce a magazine where I did the majority of the work, the plan was and still is to build a team, the money would need to be there to fund this, but my ideal team would be the following:
Editor – to oversee the components of the magazine and responsible for formatting/layout and proofreading the final copy.
Copywriter – would write the editorial for adverts (unless I took personal responsibility for the advert), writing sections like the 4 things to do this month (diary pages) etc – basically our standard pages.
I want four columnists: a food columnist, Gaming columnist, Sport – boxing or football columnist maybe both if budget ever allows, Theatre columnist.
2 additional writers in any of the following areas – football, boxing, gaming, food, or theatre.
They would have control of invites but also the direction of the content columnists are not required to pitch ideas in the same way a writer would need too, they are allocated a section of the magazine usually up to 0-6 pages, I like to give columnists free reign so they are free to create and have flexibility. The writers are required to pitch and contribute articles to the magazine to be approved by the editor.
PayScale’s: I have decided that instead of offering wages I will move to a payment scale per piece of work to be decided when the magazine has a budget to pay for such work, right now we are just surviving so this is a little way down the line.
All our writers will be freelancers, and I plan to support them in anyway, I can, I plan to develop a benefit package eventually.
Social Media and digital content manager: honestly for this role I would love to hire a student looking for their first role, basically they would manage digital content on the website and the various social media channels.
Advertising Manager – the person that everything else centres around, to pay for Norwich Nights Magazine, we need advertising sales and subscriptions, I am still developing the sales process.
That would be the team, I would want, and to outsource to an accountant and distribution services when needed.
All members of the team would be required to learn our mission statement which is simply: Great writing – Reduced Advertising – Accessible to all
Norwich Nights Magazine is currently 48 pages long I would like to increase that to 92 pages – we only started with 20 a few months ago, my plan is to keep the design service which designs adverts and office stationery there are no plans to expand it at this point. I would like to offer a monthly box subscription service, to be themed sport/food/film/theatre/gaming, also would like to host an annual party/picnic. The charity advertising rates will remain 10% of our regular rates, also I want to nominate a charity each year and donate 2% of our profits to them, as well as increasing video content. The final plan is to host an annual award ceremony with a focus on start-up businesses in Norfolk I also want to extent the magazine out to Norfolk and Suffolk with our circulation and advertising.
As you can see lots of plans nothing earth shattering but there are a lot of variables in the process none of this will be possible without the support of the local community and it all takes money and time. The dream is there now it’s just about working hard to make it happen.
I hope you will continue to support us in whatever way you can as we move into new times ahead. There is some brilliant talent in Norwich both in the business community and in terms of undiscovered writers and with your help I hope to be celebrating them all and this fine city for a long time to come.